A Thread Through Three Generations

AUVÉE didn’t begin with a business plan. It began with a memory: a little girl beside her grandmother, watching skilled hands turn fabric into something meaningful.

I lost my mother when I was very young, and my grandmother became my home, raising me in Manila. She was a tailor. In her workroom, she told me stories about my mother and showed me photographs of her in classic clothing; quietly confident, at ease. I didn’t understand it then, but the imprint stayed with me.

My mother had the eye of a designer. My grandmother had the hands of a maker. Together, they taught me that clothing can be practical and deeply personal, a form of care. They left me a philosophy that anchors AUVÉE: true elegance is intentional, rooted in who you are.

The Long Way Back

My path to AUVÉE wasn’t direct. I built a life in Australia and worked hard in roles that were respectable, but never quite felt like where I was meant to stay. Even then, I was drawn to restraint: clean lines, calm earth tones, garments that feel good on the skin.

I noticed what makes clothing feel trustworthy: clean seams, thoughtful buttons, fabric that holds its shape, finishing that lasts. For years, I called it taste. Now I see it as inheritance: my mother’s instinct for what feels right, and my grandmother’s respect for precision.

In a later chapter of life, I began longing for a different kind of wardrobe; quieter, more refined, made to last. I wanted clothing I could trust against my skin, and my family’s. Not trend-led. Not loudly “conscious” with vague claims. Just timeless pieces made with real care.

The Moment It Became Real

When we moved to Chiang Mai, something in me softened. Life moved more slowly, grounded and steady.

One evening, the question arrived clearly: What if I stopped searching and started creating?

I wanted to honour the craft properly, so I returned to sewing, this time as an adult. The hum of the machine felt familiar; it carried me straight back to my grandmother’s workroom. At that moment, AUVÉE stopped being an idea and became a commitment: to craft, to restraint, to making fewer pieces better.

Where We Make, Where We Launch

AUVÉE is made in Chiang Mai in close collaboration with women-led skilled makers. I’m present for fittings, refinements, and final presses; so each garment is shaped by attention, not distance.

Australia remains our anchor, and where I want these pieces to land first: in the wardrobes of women ready for something more intentional, more true.

What AUVÉE Stands For

AUVÉE is built on one simple question: Would I feel safe putting this on my own skin, and on my family’s?

That is why we choose skin-safe materials with independent testing and transparent documentation where available. Our designs are seasonless, our details deliberate, and our pace slow by choice. Each capsule is refined for fit, feel, and finish; then produced in considered runs, never rushed.

AUVÉE, in brief

• Seasonless silhouettes designed to outlast trends
• Small capsules refined for fit, feel, and finish
• Skin-safe materials, thoughtfully verified
• Made in Chiang Mai, launched in Australia
  

AUVÉE is not about chasing more. It’s about returning to what lasts.

For the Women Who Wear It

I created AUVÉE for women who value intention over impulse, women who want a wardrobe that feels capable, calm, and quietly elegant.

In honour of my grandmother, where this story began, AUVÉE launches in Australia on December 23, her birthday, as a quiet tribute to the legacy she placed in my hands.

If you’ve been longing for fewer pieces you can trust; clothes that feel beautiful on the skin, wear well, and make getting dressed feel simple again, this is for you.

Thank you for being part of it.
— Joanne

Welcome to AUVÉE.